Relax Senior’s Home Marketing Plan- “Cheer up!! Life Begins at 60”
Relax Senior’s Home Marketing Plan- “Cheer up!! Life Begins at 60” The “Relax Senior’s Home” is a full-service old age care facility that cares for people from age sixty and better . Relax will provide day as well as residential services to our customers. Relax will be concentrating on the upper end of the market, two income professional parents. These personally ambitious parents typically want best care for their parents and are willing to pay to have their parents attend the best facilities. Through specialized training of the support staff and innovative systems, Relax will be market leader. Relax is cutting edge in terms of old age activities and development. This curriculum, coupled with a custom designed facility and a low facilitator/customer ratio ensures a top-shelf service for the senior parents and the working children. The “Relax” expects to become profitable by month 11, and has projected 10 lakhs as the revenue for year three. Purpose of Marketing The purpose of Relax ...