How to drive Social change through social networking
A good majority of us think of social media as a time waster, so much so that corporate IT networks block them off. However social media today has moved beyond personal “keep in touch” vehicles to one of the strategic ways to drive social change. How does it all happen? What should non profits do? Is it just for the big non profits? What are the most important things in implementing a social media strategy?. This paper gives a practical approach drawn from experience reaching out social media skills to more than 750 non profits in India. A good majority of us think of social media as a time waster, so much so that corporate IT networks block them off. However social media today has moved beyond personal “keep in touch” vehicles to one of the strategic ways to drive social change. How does it all happen? Its fairly simple: passionate people write (blog, tweet, post) high impact stories, donors and interested people read them and ACT. They act to raise donations (Facebook causes, paypa...